Will Digital Marketing Agencies Provide App Development

Before the emergence of the internet in a few decades, business owners understand advertising as broadcasting on the television, putting billboards, posters, and world of the mouth. During this time, the focus of the marketing agencies was on making compelling pamphlets, cool jingles, and posters. Coming to our internet and digital age, the needs of digital agencies have changed. So, now digital agencies are expected to learn graphic, web design, social media, and the trending mobile application development.

The reasons digital marketing agencies should know app development

In the digitalized world, anyone that wants to succeed in business must embrace technology and the digital world. Digital marketing has to do with the use of websites, social media, and other digital tools. So, if you want to get to the point you need in your business, app development skill is necessary. You are expected to master social media and have application development knowledge.

Marketing agencies need app development skill to reach more audience

You have an opportunity to reach more audiences in your marketing service as a digital marketer when you have application development skills. A digital marketing agency can get more audience when app development is involved.

Are all digital marketing agencies, app developers

App development is a work reserved for professional developers. It is the work for the skilled developers that know different programming languages. As a proactive digital marketing agency, one thing you need in your team is an app developer. So, if you do not have a developer in your team, you should plan out how to get one without wasting time.

What you should know about digital marketing and app dev services

Go for the service of the expert digital marketing team that has good knowledge of  app dev, and you will not spend more money to get the service. The digital marketing service is becoming inseparable from the application development as the two complement each other. You need the company that will give you the both service to stand a chance of improving your brand marketing without spending a lot of money. So, if you want to spend less in your brand marketing, you should go hire the company with app dev skill.


You are sure to take your digital marketing service to another level by acquiring application development as part of your skills. That is what you need to stand ahead of other digital marketing agencies in the same market.


21st Century Version Of Word Of Mouth Marketing: A Digital Presence

Digital marketing is a very versatile business with hundreds & thousands of varieties depending on the type of business you have. It has completely changed the way we do business. Digital sites and platforms have quickly adapted to everyday activities and business plans. Example of this is ordering food online in the comfort of your home rather than going to a restaurant. As time goes on, digital marketing will become more efficient and standard. For any business in the 21st century, it is highly recommended that you find alternative ways to make sales through digital marketing.

What you must know about word of mouth marketing

Digital marketing is a necessity that is easy to learn and understand. It helps you to understand your target audience and further helps you drive sales. As the world continues to excel in technological advancements, businesses no longer compete locally. Now businesses can have a global outreach with clients nationwide and even worldwide. Before this digital age, managing a business was a lot more stressful and looks much longer. But now, social media has given businesses the ability to respond to the needs of their customers without taking too much time and money. With emails you can inform the public on discount, promos, tips, and updates about your business. With digital marketing, businesses gain access to the following:

  • Customer interactions
  • Global outreach
  • Money management
  • Target audience
  • Immediate response to customers

The benefits associated with digital marketing services

There are so many benefits that come with digital marketing including the fact that it does not take time to understand and master. It helps both large and small businesses. Target audiences can be reached out irrespective of distance and cost. Other benefits include brand personality, public awareness and increase sales.

Facts about digital marketing you should know

Digital marketing simply involves the transfer of goods and services. But in this case, transaction and dialogue occur through social media platforms or sites. Some of these sites include Facebook, Instagram, Linkedin, Twitter and many more.

Go on and benefit more from word of mouth marketing

A very important aspect of digital marketing is SEO. This is an important benefit of digital marketing. It involves optimizing your website pages to rank high on Google search engines and attract more traffic. Digital market has completely changed our views as to how to market a product or service and as time goes on, it will remain relevant in organizations big or small.


One Big Reason Why Businesses Fail Poor Marketing Strategy

The backbone of your business is your marketing strategy. You need the right strategy to generate  awareness for your services or products. But, when you get it wrong, you may have yourself to blame in the end. One way to avoid making mistake in your marketing strategies is to correlate them with long-term plans of your business. Your business long-term goals should be considered when while planning for your marketing strategies. Most business owners do fail it here, and that is the reason they have not been able to grow above their competitors. You will learn about the poor marketing strategies that can  mar your business.

Lack of effective planning for your business marketing

If you are looking for the best way to make your business stand ahead of others,  you need the right marketing strategy.  One big reason businesses fail and marketing strategy do not produced required result is lack of adequate planning. You must make sure that you take advantage of the best marketing plan to get the result you need in the end. The marketing strategy  you need must be planned. You ned a proper planning to avoid producing poor performance at the end of the day.

Poor or lack or marketing expertise

 Every company has a set goals according to available resources. But, when marketing strategies failed to target the goals, the aim will be defeated on arrival. It is one of the biggest reasons most businesses find it difficult to come to the limelight of their industry. To avoid this poor marketing strategy from affecting your business, the best thing is to make sure that you involve the service of the experts for the business. More or lack of marketing expertise can deprive your business an opportunity to lead the industry.

Lack of predefined direction for your brand marketing

The aim of marketing strategies is to target the right audience. So, when a marketing team is focused on impressing their management instead of their customers or target audience, their effort will end up in futility.  You will have little or no impact in your brand marketing when the strategy is lacking the adequate direction.

Lack of internet marketing services

The internet is leading the world, and any business that want to become relevant in the industry must embrace internet marketing services. You need a whole lot of digital marketing assets to grow your business to the level your business without wasting time.


Key Elements Of Proper Website Design

To unlock a robust design in your website, there are a lot of things to consider. You need a magical process for amazing transformation, combination, and creation of an attractive design that will easily lure people to your website. There are professional templates and themes that can give your design a boost irrespective of the business or industry. But, to create a custom and impeccable site with the themes and templates available, you need to master the concept of an effective design. You should understand more about the best way to go about your design when you get the right key elements.

There are many elements required for effective website design. Each and every one of these elements is required to ensure perfection in website design. Among the website design key elements include:

Visual appearance and overall layout 

The important component of your website is of course its component. The visual appearance and overall layout determine the reactions and experience of your customers when they interact with the site. You need to make a noticeable first impression on your website to wow your audience. The impression on your visitors will determine their next action after hitting on your website. Some features you need to give your site an overall visual appearance and layout include: Making it simple, intuitive, familiar, accessible, responsive, and clean.

The Color scheme of your website

The color scheme is one other website design element to consider for your next project. One thing to consider when you want to select a color scheme for your next website project is the branding and needs of the target audience. The expectation of four readers is another thing to consider in your choice of color. You may find the color options, such as:

  • Monochromatic 
  • color (one color shade)
  • Analogous color ( few color shade close to each other)
  • Triad ( Colors forming a triangle
  • Complementary ( colors directly across).

Website Typography

The typography font of your website will after the reaction of people about the site. You can choose between the Serif and Sans Serif depending on what you want to achieve. But the truth is that the texts on your website should be readable. So, you need the right font size, weight, family, and type.

Website Navigation

The navigation bar is not the place to showcase your animation prowess or to show your design skills. So, you should avoid many complex effects and animated hover effects. The navigation element can be at the header or footer of your website and the purpose is to lead your visitors to the information they want from your website. So, it should be simple and straight to the point.


The Self Described “Online Marketers” A Business Should Avoid

 As much as having expertise in online marketing is important for any business, knowing which expert is fake and which one is real can be a real problem. As these people are the taking on the responsibility of your online presence, you are giving them the potential to make your business better or worse. Hiring a well trained marketer for you online business is no joke, as they have business strategies that can be beneficial to your business.

Some facts about the online marketers

But there are in fact many so called “online marketers” that create false promises and take advantage of unsuspecting business owners trying to grow their business online. Many businesses fall victim all the time. They usually hire marketers with fake portfolios and CVs that ruin their business plans and in so doing, lose valuable customers. There are several things any business owner or manager should look out for before hiring any online marketer or firm:

  • Credible experience
  • Proper Consultations
  • Fake Portfolios from past clients
  • Unrealistic offers and promises.

Avoid those that make big promises

Online Marketing is a very competitive industry with countless businesses and agencies trying to create a name for themselves. This is why some self proclaimed “marketing gurus” create huge promises they can’t keep in an effort to gain from business owners that hire them. This is a problem for established businesses as it can make a negative impact on their reputation which can break bonds with loyal and future customers.

Do not go for the inexperienced marketers

Many businesses want a high quality website that generates leads and traffic. Most times, fixing a website can be easily accomplished by a professional web developer. However, fake marketers also use this to their advantage by making you feel as though it’s a more difficult problem than it actually is. Fixing these fake technical issues comes at a very high cost and sometimes they dive into the problem without any proper experience. Ultimately, they may end up destroying your entire website, which leads to spending more money and time on a professional that would actually solve the problem.

Stay away from the online marketers without good portfolio

Having a good portfolio is a good sign that a digital marketing agency has the experience to deal with any business problem. Fake marketing agencies know how important this is, that’s why they create falsified portfolios with the hope that an uninformed business owner would hire them. It’s always a good idea to properly analyze their work with past clients.


As long as you continue to understand what is real and fake in the marketing industry, the better it is for your business. If your business is in need of an agency or web developer, it’s always advisable to verify their experience before investing your money in them. With the proper digital advertising tools, businesses can reach out to your target audience.


Is Per-Click Advertising Worth The Investment?

Before knowing whether per-click advertising is worth it, you need to understand what PPC or pay-per-click advertising is. PPC is a tool of digital marketing in which advertisers pay a fee each time one of their ads is clicked. PPC is a way of bring organic or natural traffic to your site. Knowing whether PPC is worth your investment depends on a lot of variables such as:

The answer about whether pay per click is investment worthy

So yes, the answer to this question isn’t a straight one. Your agency responsible for PPC needs to have the proper experience required to deal with any issues that arises against your marketing strategies. PPC campaign ads can bring in traffic to your website quickly. Its concept is not so difficult to understand as it involves putting up an ad and paying for the number of clicks it gets. Another benefit of PPC is that it can easily be measured.

What you should know about PPC advertising

PPC networks usually have metrics that allow users to know if their ads are bringing in profits and conversions. They also measure the number of clicks, viewers and reactions as well. This helps your business achieve a vast number of benefits such as awareness and generated revenue. With PPC, you have control over your campaigns and can edit several options pertaining to your customers.

The benefits of the PPC you should know

As much as PPC has its benefits, if you’re not careful it can also be a setback for your business. Contrary to popular belief, PPC can be expensive without proper experience and training. This can happen due to bidding wars over specific keywords with your competitors. A good way to avoid this is focusing on less expensive keywords that are still useful to your business industry. Doing so can be ease the burden of having a limited budget.

Boost your traffic with PPC advertising

Increase traffic can also be another disadvantage of PPC since some business owners can deliberately click on another business’ ads in an effort to increase their expenses. This happens mostly between competitors and is a negative impact for your budget and strategy. Experience can also be a deciding factor for investing in PPC as hiring the wrong marketing agency may spell disaster for your company. But choosing the right professional can provide the insight and experience that your company may be lacking in order to create more profit.


The Difference Between SEO And Digital Marketing

For some who may think SEO and Digital Marketing are the same, they are not. SEO or Search Engine Optimization is the process of increasing the quality and quantity of traffic to a website. SEO is a marketing strategy that focuses on using certain keywords and phrases at the highest search position. SEO is actually a part of digital marketing, and it helps websites reach higher search engine rankings. Traffic is very important as it brings visitors and customers.

What to know about digital marketing

Digital marketing is simply marketing that utilizes internet and other digital tools. Digital marketing creates transactions between a business and its customer using digital tools and methods. Some of the tools digital marketing uses are:

The digital marketing and SEO

One of the differences between SEO and Digital Marketing is that SEO is a tool used in Digital Marketing. Search optimization has a major role in any marketing plan. Using SEO ensures that your online business or site receives as much traffic as possible. Another difference between these two is that SEO makes your site show on the highest positions in search engines like Google using specific keywords. SEO targets unpaid traffic or organic traffic whereas digital marketing focuses mainly on paid traffic using other online forms of advertising such as Google ads or Social media ads.

The Difference between SEO and digital marketing

When it comes to SEO and Digital Marketing, the cost can be a difference amongst the two. A website that has been properly optimized would naturally appear in search engine results which will increase natural traffic. However, you may have to pay an SEO professional time after time depending on your company’s budget.

Points to note about digital marketing and SEO

In digital marketing, the cost of a professional SEO service is not the only thing that would be paid for. Because of paid ads on Google or Facebook which rely on the budget of the company, digital marketing can be very expensive. If not properly handled, the company can lose online traffic and SEO benefits from search engines.


Some people may feel that SEO and digital marketing are the same or synonymous. However, these are two very distinct aspects that have their own unique perspective. Of course, they have many similarities including the fact they both try to make businesses more productive. But there are also several lines that clearly distinguish one from the other.