About Us

Figuring out how to choose the best wording to get a sale has been a part of marketing for as long as marketing’s existed. But digital marketing has introduced a number of new channels and contexts for marketers to figure out. The Idea Exchange provides research-backed advice on how to write in a way that gets conversions across the wide world of the web.

Your job is to build a great product. Our job is to help you connect that product to your audience. We have created an online community of marketing professionals around the world that will surely help you with segmentation and personalization. As well as analytics, and everything in the digital marketer’s toolkit.

The Idea Exchange also has a blog section that covers a broad array of digital marketing topics. The posts provide tips for digital marketing, thought leadership posts on where the industry is going, and examples of good marketing that can help others.